Exterior Building Signs

Many businesses use exterior building signs for various purposes. The main purpose is identification. These signs will let passersby know about the presence of your business in the building. This may result in an increased flow of potential customers. In some situations, an eye-catching, impeccable building sign can be interpreted as a proof of professionalism, is therefore a good tool to attract new customers. However, in order for your sign to work, you need to be very careful how you choose it. This article will help you understand what to look for in an exterior building sign and in a manufacturer of such products.

First of all, you need to decide who’s going to create the graphic design of your sign. If you already work with a graphic design agency, you may want them to take care of this project, in order to ensure the result will be cohesive with your other promotional materials and with your brand identity. If you don’t work with a professional designer, you’ll have to choose a signage company that can provide you such services, apart from the manufacturing and the installation services.

Next, you should assess all your available options, and pick the one that suits best your needs, your industry, and perhaps your building. There are many types of signs, so you need to know how to make the right choice. You may want to opt for channel letter signs, with their stylish and impactful appearance, or you may prefer to choose backlit dimensional lettering. In some situations, you may not even need a lighted sign, so you’d be better off with a less expensive, but still strikingly beautiful sign.

You can find out about all these types of signage, about materials, and about lighting solutions by getting in touch with an expert in outdoor signage. There are such local agencies that provide full services, so you should try to ask one of these experts to provide you with all of the information you need. They usually have samples of materials, channel letters, LED lighting solutions, and much other such stuff, so they can even show you what you can expect when choosing a type of signage for your project.

These specialists will explain you in detail the advantages and the drawbacks of each type of sign. For instance, you’re going to find out that channel letters are extremely versatile and flexible. They are made from a cut of metal or acrylic, and they feature a channel where you can add the LED lighting system.

For creating the desired effect, the channel is usually covered with a plastic sheet which can have different levels of transparency. This type of sign is very easy to customize, being, therefore, one of the best solutions for businesses that care about their branding guidelines. When you want to establish yourself as an authority in your industry or niche, you can’t afford to make mistakes. Your corporate colors should always have the same codes, the same shades, and the same combinations.

This is how you can use the power of branding to your advantage. Cohesive promotional materials help to create awareness for your brand. If you want to enter the top of mind of your consumers, you need to pay close attention to such details. You can’t afford to go for the cheapest exterior sign you can find, as it would ruin your corporate image. Your headquarters should be the expression of your brand, so you have to develop this type of signage with great care, in order to make it speak volumes about who you are.

When choosing a full-service or signage manufacturing agency, you need to ensure they have a wealth of experience with projects like yours. Moreover, you need to find out what their other clients think about their services. You can do this either by searching the web for reviews or by asking them directly to provide you with a few client references. They should also be able to show you a solid work portfolio. Ask them to show you some of their older work, in order to assess the behavior of these signs over longer periods of time.

If they still look great after several years, you can consider the agency does a great job in choosing their materials and accessories. An exterior building sign should be able to withstand bad weather conditions, without major signs of deterioration. In addition, the manufacturer should provide you cleaning and maintenance services, as well as a solid warranty on both materials and workmanship.

These are the most important things to consider when choosing someone to create a building sign for your business. The better your choice, the more durable and more eye-catching your sign is going to be. This is a good reason to invest time in proper research before hiring your signage provider.