The Benefits Of Lighted Sign Letters
When you are looking at signs for your business, you need to consider lighted sign lettering. This type of lettering offers a number of benefits that you should consider which will be helpful to your business. Once you know what these benefits are, you can make an informed decision about the lighting for your signs and determine if lighted signs are the best solution.
Standing Out From The Crowd
Business signs are there to attract attention and nothing attracts attention in the same way as lighted sign lettering. If your business is located on a busy street where you have a lot of competition, you need to take every advantage that you can get and lighted lettering is one of them.
Illuminated signs will make you stand out when all the other businesses around you have standard signs. Additionally, you will be able to attract attention when it starts to get dark. This will give you an edge because potential customers will be able to see more about your business at these times.
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They Are Always Visible
When you have a standard building sign, when your business is closed, people will not be able to see the sign. This can cause you to lose out on business because potential customers will not see you outside of business hours. If your business is in a high-traffic area, you need to ensure that you are getting the most from the location and this will include being visible at all times.
Lighted sign letters will be on all the time and will ensure that potential customers know that you are there regardless of when they are visiting the area. In the evenings, you will also not have to worry about your sign fading into the background as you will stand out as a beacon of light. If you are a business that runs late into the night, lighted signs are important because they let customers know that you are there and that you are open.
They Are Cost Effective
When you look at lighted sign letters, you will generally be looking at LED lights. While the LED lights that you use will be more expensive when you first buy them, they will be more cost-effective in the long-term than incandescent and fluorescent lights. This is due to the fact that LED bulbs have a much longer lifespan when compared to other types of lighting.
LED lights for your signs will make sense financially as they also use less energy. A single LED bulb will cost you much less to run 24 hours than a fluorescent one. It is also easier and cheaper to replace an LED light bulb when compared to a custom neon one.
They Can Be Seen From A Distance
A benefit that many businesses do not consider when looking at lighted signs is the distance from which they can be seen. Lighted sign letters will be easily visible from much further particularly during the evening. This is something that you need to consider if you have a business which is located close to a road where drivers would be able to see your sign.
It is not only in the evening that the lighting on the signs will help visibility. During the day, lighted sign letters will also be more visible. This is something that you need to consider for the months where it is overcast during the day.
A Wide Range Of Colors
When people think about lighted sign letters, they will generally think about white light only. The truth is that you will be able to get lighted sign letters in a range of different colors. This is ideal because you can match the colors of the sign to the colors of your business.
If you have brand colors, you should look at how your lighting will be able to portray this. There are some businesses that will use letters in different colors and white light. However, there are others who will change the color of the light and use white lettering to get their brand colors across. The method that you use will depend on what you want and the overall design of your business sign.
You Appear More Professional
When you have a fabric business sign, your business might not look as professional and when you have lighted sign letters. The costs and work that goes into these signs will subconsciously tell your potential customers that you are more professional. This is due to the fact that you are taking your marketing seriously and willing to put the effort into looking good.
There are many benefits that come from using lighted sign letters that you need to be aware of. These letters will help your business stand out and ensure that your signs are always visible.
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